HOPS Text Messaging Promotion

HOPS is a recruitment agency for agricultural seasonal workers. They staff British farms with around 10,000 recruits annually who pick and process crops.

As part of a marketing campaign, HOPS invited potential candidates to engage in a text message dialogue to determine their eligibility for a government-endorsed training scheme. I developed a system to send messages and process replies according to a predefined script, ensuring it could handle accidental and intentional misuse.

I then integrated the system with the messaging gateway provider via an API.