In addition to their core business of selling home appliance, heating, electrical, and plumbing insurance, HomeServe also allows other businesses to resell their insurance products under their own branding through ‘white-label’ sites. These sites are customised with the reselling company’s colours, logos, and style, effectively concealing HomeServe’s role as the actual provider.
I was part of a team responsible for implementing and maintaining these white-label sites, ensuring each micro-site was tailored to meet the clients’ specific requirements and satisfaction.